Masthead - The title of a print media product.
Barcode - A code, printed on the product, making it identifable.
Puff/Plug - Something that is advertised on the front of a print product to encourage the reader to buy it.
Main Cover Line - The title of the main article.
Cover Line - The title of an article within the magazine that is part of the left third.
Left third - The section on the front cover of a magazine that has the most information of contents, mainly fulled with text.
Date line - The part on the front cover of a magazine showing when the product was published.
Colour scheme - What predominant colours are used within the magazine.
Serif - A detail that is added to some strokes of letters.
Sans Serif - A type of writing font without serifs.
Gutter - Space between columns of text.
Pull quote - A quote that is enlarged then placed on the same page to highlight a key topic.
Emboss - A 3D effect given to certain text to make it stand out.
Selling line - A quick, snappy description of the Title's main marketing point.
Alignment - The arrangement of text or imagery (left, right, centred.)
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